Who is El Jarocho Inc?

ETHNIC / SPECIALTY   food distribuitor offering the best variety in the South East.
El Jarocho has more than 60 brands and over 2,000 products, offering you
attractive monthly promotions, EDLP structure and more.

Although the Mexican from the tropical Veracruz came to the US with a dream of exporting the refreshing concentrated drink, gradually his company grew as new products were being introduced. This was the test for his next entrepreneurial phase.
1999, Mr. Bernal his wife and kids settled in Georgia and started a new business. This is where he founded El Jarocho, Inc. A product Distribution Company of Mexican, South and Central American products and also included in the distribution are European and Asian foods.
In the 15 years as El Jarocho, Mr. Bernal said to have representedthousands of brands(products), that are distributed in the south east.
“One of the things that characterizes us Mexicans is that we buy“nostalgia”, which reminds us of our country and our childhood”, said the “Veracruzano” on the support from the community to these products.

OUR MISSION is to bring you closer to your homeland through innovative strategies and personalized consulting of our products.
OUR VISION is to be the premier ethnic goods leader of the East Coast

  • Commitment
  • Effectiveness
  • Maturity


  • Retail & C-Stores
  • Independent Grocers
  • Warehouses/Wholesalers
  • Supermarket/Farmers markets

  • Counting with own fleet of trucks
  • Outside Sales Reps
  • Telemarketing Department
  • A warehouse with over 70,000 SF
  • An inventory of over 2,000 SKU’s
  • Daily inventory tracking
  • Two locations:
  • Corporate Office & Warehouse, Norcross, GA
  • Cash & Carry, Forest Park, GA