Although the Mexican from the tropical Veracruz came to the US with a dream of exporting the refreshing concentrated drink, gradually his company grew as new products were being introduced. This was the test for his next entrepreneurial phase.
1999, Mr. Bernal his wife and kids settled in Georgia and started a new business. This is where he founded El Jarocho, Inc. A product Distribution Company of Mexican, South and Central American products and also included in the distribution are European and Asian foods.
In the 15 years as El Jarocho, Mr. Bernal said to have representedthousands of brands(products), that are distributed in the south east.
“One of the things that characterizes us Mexicans is that we buy“nostalgia”, which reminds us of our country and our childhood”, said the “Veracruzano” on the support from the community to these products.